Go ahead… Google that phrase, “how to create a viral video.”
While everyone wants to discover the magic secret to creating a viral video (if there truly is one), about 4,040,000 resulting pages suggest they have answers. The following suggestions popup above the SERPs…
- Don’t be “too good” for marketing. I almost didn’t put together a marketing plan. …
- Understand how things go viral on the internet. …
- Release on Monday or Tuesday. …
- Figure out who has a stake in your video. …
- None of this matters if your video isn’t good. …
- Tell a story. …
- Make your video shorter. …
- Write a viral title.
The Huffington Post talks about everything from Gangnam Style to Justin Bieber as the most watched videos, but what is it that makes people share a video after they watch it?
“Videos eliciting positive emotion, including joy and humor, are most likely to be forwarded,” says Rosanna Guadagno, Program Director for Social Psychology at the National Science Foundation. “Videos eliciting feelings of alertness and attentiveness are the next most likely to be forwarded. Clips that evoke negative arousal are near the bottom of the hierarchy, but still more likely to be forwarded than dull, non-emotional videos.”
The “arousal hierarchy” that she and her colleagues describe in their study, is not a hard and fast rule as evidenced by the wide range of subject matter in the following collection of top shared videos of 2013. The ever-rising views tallied below are accurate as of the day of this post – but the number of views is not always proportional to their standings based on measured social sharing. Thanks to Unruly Analytics for providing the Viral Video Chart which continuously plots and displays stats on the most popular shared videos online. They have tracked over 329 billion video views and provide the insight needed to analyze what content is getting consumers talking.
Here are their current top 20 shared videos of 2013:
20. Code.org: What Most Schools Don’t Teach – 11,051,313 views
19. Sony: Official Playstation Used Game Instructional Video – 14,438,194 views
18. Rockstar: Grand Theft Auto V: Official Gameplay Video – 32,979,174 views
17. H&M: Short film directed by Guy Ritchie starring David Beckham – 11,043,087 views
16. Three: The Pony #DancePonyDance – 7,630,095 views
15. Phonebloks: ‘Phonebloks’ – 18,261,173 views
14. GoPro: ‘Fireman Saves Kitten’ – 18,678,704 views
13. PooPourri: ‘Girls Don’t Poop’ – 19,980,113 views
12. TrueMove (Thai telecomms company): ‘Giving’ – 14,315,147 views
11. Neft Vodka: Biting Elbows – 18,517,436 views
10. Volvo Trucks: The Epic Split feat. Van Damme – 52,123,482 views
9. Ram Trucks (Chrysler) ‘Farmer’ – 20,592,328 views
8. MGM/Carrie: ‘Telekinetic Coffee Shop Surprise’ – 49,609,464 views
7. Pepsi Max: ‘Test Drive’ – 45,299,800 views
6. Budweiser: ‘Brotherhood’ – 15,426,610 views
5. Cornetto: ‘Yalın – Keyfi Yolunda, Aşkı Sonunda’ – 26,401,796 views
4. Kmart: ‘Ship My Pants’ – 30,189,838 views
3. Evian: ‘Baby & Me’ – 66,304,981 views
2. GEICO: ‘Hump Day’ – 18,529,620 views
1. Dove: ‘Real Beauty Sketches’ – 14,315,147 views
*Rosanna E. Guadagnoa, Daniel M. Rempalab, Shannon Murphyc, and Bradley M. Okdied (2013). What makes a video go viral? An analysis of emotional contagion and Internet memes. Computers in Human Behavior
|One Saturday morning in 2006, they dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O’Brien, and NPR were calling.Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right.
“These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy.” — Kent Nichols, cocreator of viral phenomenon AskANinja.com
Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:
- Be True . . . Don’t fake it. Make it real.
- Don’t Waste My Time . . . Get down to business right away.
- Be Unforgettable . . . Show us something we’ve never seen before.
- It’s All About Humanity . . . An emotional connection is the key to sharing.