Bootstrapping with Kenneth Cole Productions, Inc. to Launch “The Birth of a Shoe Company”

January 20th, 2010

Ingenuity goes a long way toward compensating for lack of capital, an axiom Kenneth Cole proved back in the early 1980s when he launched his fledgling shoe store out of a borrowed truck parked along a fashionable Midtown Manhattan street. Gaining a parking permit required a clever ruse. Cole added the word “Productions” to his company name, reinvented himself as a film director, hired models as “actors,” and got a license to shoot a film appropriately titled The Birth of a Shoe Store. Kenneth Cole Productions, Inc. (the tongue-in-cheek name remains to this day) may not have produced much actual film that day, but it did sell an impressive number of shoes. Today, Kenneth Cole Reaction blends fabulous fashion with functionality, creating urban-inspired footwear for work or play.

What is Inbound Marketing?

April 5th, 2009

In the past few years online video and social media in general, has transformed the communications grid. Individuals and savvy business managers are using video across the entire spectrum from personal expression to generating awareness and advocacy campaigns. The growth of online video has been truly explosive. Businesses and organizations that know how to take advantage of this medium are leapfrogging their competition with viral communications. A successful video, properly distributed, will break through the clutter wall and collect hundreds of thousands of watchful ayes.

I intend to cover the following details in my immediately forthcoming posts:

  • Key considerations for video production and publishing
  • Five concrete steps to start using video today
  • Lighting and camera options
  • Free software applications that you need to add to your toolbox
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube