How to Create a Viral Video… Top 20 Shared Videos of 2013

November 11th, 2014

Go ahead… Google that phrase, “how to create a viral video.”


While everyone wants to discover the magic secret to creating a viral video (if there truly is one), about 4,040,000 resulting pages suggest they have answers. The following suggestions popup above the SERPs…

  • Don’t be “too good” for marketing. I almost didn’t put together a marketing plan. …
  • Understand how things go viral on the internet. …
  • Release on Monday or Tuesday. …
  • Figure out who has a stake in your video. …
  • None of this matters if your video isn’t good. …
  • Tell a story. …
  • Make your video shorter. …
  • Write a viral title.

The Huffington Post talks about everything from Gangnam Style to Justin Bieber as the most watched videos, but what is it that makes people share a video after they watch it?

“Videos eliciting positive emotion, including joy and humor, are most likely to be forwarded,” says Rosanna Guadagno, Program Director for Social Psychology at the National Science Foundation. “Videos eliciting feelings of alertness and attentiveness are the next most likely to be forwarded. Clips that evoke negative arousal are near the bottom of the hierarchy, but still more likely to be forwarded than dull, non-emotional videos.”

The “arousal hierarchy” that she and her colleagues describe in their study, is not a hard and fast rule as evidenced by the wide range of subject matter in the following collection of top shared videos of 2013. The ever-rising views tallied below are accurate as of the day of this post – but the number of views is not always proportional to their standings based on measured social sharing. Thanks to Unruly Analytics for providing the Viral Video Chart which continuously plots and displays stats on the most popular shared videos online. They have tracked over 329 billion video views and provide the insight needed to analyze what content is getting consumers talking.

Here are their current top 20 shared videos of 2013: What Most Schools Don’t Teach – 11,051,313 views

19. Sony: Official Playstation Used Game Instructional Video – 14,438,194 views

18. Rockstar: Grand Theft Auto V: Official Gameplay Video – 32,979,174 views

17. H&M: Short film directed by Guy Ritchie starring David Beckham – 11,043,087 views

16. Three: The Pony #DancePonyDance – 7,630,095 views

15. Phonebloks: ‘Phonebloks’ – 18,261,173 views

14. GoPro: ‘Fireman Saves Kitten’ – 18,678,704 views

13. PooPourri: ‘Girls Don’t Poop’ – 19,980,113 views

12. TrueMove (Thai telecomms company): ‘Giving’ – 14,315,147 views

11. Neft Vodka: Biting Elbows – 18,517,436 views

10. Volvo Trucks: The Epic Split feat. Van Damme – 52,123,482 views

9. Ram Trucks (Chrysler) ‘Farmer’ – 20,592,328 views

8. MGM/Carrie: ‘Telekinetic Coffee Shop Surprise’ – 49,609,464 views

7. Pepsi Max: ‘Test Drive’ – 45,299,800 views

6. Budweiser: ‘Brotherhood’ – 15,426,610 views

5. Cornetto: ‘Yalın – Keyfi Yolunda, Aşkı Sonunda’ – 26,401,796 views

4. Kmart: ‘Ship My Pants’ – 30,189,838 views

3. Evian: ‘Baby & Me’ – 66,304,981 views

2. GEICO: ‘Hump Day’ – 18,529,620 views

1. Dove: ‘Real Beauty Sketches’ – 14,315,147 views

 *Rosanna E. Guadagnoa, Daniel M. Rempalab, Shannon Murphyc, and Bradley M. Okdied (2013). What makes a video go viral? An analysis of emotional contagion and Internet memes. Computers in Human Behavior

One Saturday morning in 2006, they dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O’Brien, and NPR were calling.Since then, more than 100 million people have watched The Extreme Diet Coke & Mentos Experiments. Why? Because Voltz and Grobe did everything right.

“These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy.” — Kent Nichols, cocreator of viral phenomenon

Now, in The Viral Video Manifesto, they explain how you can make a video guaranteed to pack a major punch by applying four core principles:

  1. Be True . . . Don’t fake it. Make it real.
  2. Don’t Waste My Time . . . Get down to business right away.
  3. Be Unforgettable . . . Show us something we’ve never seen before.
  4. It’s All About Humanity . . . An emotional connection is the key to sharing.

Watch “The Invisibles” a Film Produced by Amnesty International and Actor Gael Garcia Bernal

October 16th, 2011

SOMOS/WE ARE is an initiative of the National Alliance of Latin American and Caribbean Communities (NALACC) that inspires immigrants to take action in reclaiming their humanity and in supporting legislation that truly reflects what immigrants are worth and deserve.

Every year more than 11,000 migrants are kidnapped, robbed, raped and sometimes murdered in Mexico. Those responsible are usually criminal gangs, or sometimes public officials, but virtually no one is held to account. Driven by grinding poverty and insecurity back home, the mainly Central American migrants travel through Mexico in hope of reaching the USA with its promise of work and a new life. But all too often their dreams are turned into nightmares. Told over four parts, “The Invisibles” uncovers the reality behind one of the most dangerous journeys in the world and reveals the untold stories of the people who make the journey north through Mexico.

“The Invisibles” is a film produced by Amnesty International that presents the reality of the systemic human rights violations that Central American immigrants face on their journey to the U.S. border. The film permits viewers to see the issue of immigration from the perspective of the undocumented immigrants who decide to undertake a very dangerous journey to the United States of America.”Los Invisibles” (which means “the invisibles” or “invisible people”) is directed by Marc Silver and Gael Garcia Bernal.

“No human being is illegal. I will repeat that: no HUMAN BEING is ILLEGAL. Yes, things and actions can be illegal, but a person cannot be illegal. Yet, in the United States the general public hears this word used all the time in the media and by politicians when immigration is discussed,” says Elizabeth Atkins. “The term I prefer to use is, ‘undocumented.’ Saying, ‘undocumented immigrant,’ instead of ‘illegal immigrant,’ or ‘criminal alien,’ has a tremendous impact on the public discourse around this issue.”

Gael Garcia Bernal on perils facing migrants

Mexican actor Gael Garcia Bernal has visited Washington, DC, to campaign for comprehensive immigration reform. Bernal, who starred in The Motorcycle Diaries and directed a documentary on the plight of migrants from Central America, met politicians on Capitol Hill. He called for a more humane approach to immigration and said members of Congress should not only deal with the issue in a political way.

While filming the documentary The Invisibles for Amnesty International, Bernal spoke to many migrants who travel through Central America to try to reach the US. The film shows how migrants risk being kidnapped or killed by drug cartels on the journey. He spoke to the BBC’s Paul Adams.

TestTube is the YouTube Development Laboratory

June 18th, 2010

They call TestTube, an “ideas incubator.” This is where YouTube engineers and developers test out the latest advancements in beta format and ask you to test drive them. Here you can find the new online video editing application YouTube just released.

The new YouTube video editor is still in development, so the features are somewhat limited… for now. Here’s Dave Kaminski explaining how to use it to edit and mashup your videos adding in royalty-free sound files that YouTube provides:

There is an applications called CaptionTube that will let you add captions and subtitles to your YouTube videos. Video Annotations will let you  add interactive commentary to your videos, link to other videos add notes and more.  These are only a few of several interesting development projects you can find in TestTube.

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